WIM Summit: Adrian Crook Talks Free To Play (Gamasutra)
At the 2008 Worlds in Motion Summit, Adrian Crook opened his talk on free-to-play with a look at the larger trends surrounding the business model in the real world. In Vancouver, ad revenues are used to offset the costs of public toilets. Musical artists like Radiohead are using the “name your own price model” and finding success. And European discount airlines like RyanAir utilize the free …
