Howard Marks is a big believer in brands. In 1991, he and Bobby Kotick invested in ailing publisher Activision, parlaying the strength of the company’s name into an industry giant again; Kotick still serves as CEO. Now, Marks is hoping to do the same with defunct publisher Acclaim, using that company’s name and image to bolster a new publisher whose stock in trade is free-to-play MMOs catering …
Howard Marks is a big believer in brands. In 1991, he and Bobby Kotick invested in ailing publisher Activision, parlaying the strength of the company’s name into an industry giant again; Kotick still serves as CEO. Now, Marks is hoping to do the same with defunct publisher Acclaim, using that company’s name and image to bolster a new publisher whose stock in trade is free-to-play MMOs catering …
Howard Marks is a big believer in brands. In 1991, he and Bobby Kotick invested in ailing publisher Activision, parlaying the strength of the company’s name into an industry giant again; Kotick still serves as CEO. Now, Marks is hoping to do the same with defunct publisher Acclaim, using that company’s name and image to bolster a new publisher whose stock in trade is free-to-play MMOs catering …
